“Survive Till '25” Is a Dangerous Mindset That Could Sink Your Business

Written By She Meanz Business

If you’ve been hearing the message “just survive till 2025,” you need to stop right now.

This mindset is not just dangerous—it’s a recipe for disaster. Let’s be blunt: if all you’re doing is trying to hang on, you’re setting your business up for failure.

Surviving isn’t enough. If you’re not actively pushing your business forward, you’re moving backward.

And in a recession, that’s the fast lane to irrelevance.

The Real Cost of Survival Mode

Going into survival mode might seem like the logical thing to do in tough times, but here’s what it really does:

  1. Your Business Stops Growing: When you focus solely on survival, innovation and growth go out the window. You’re not investing in new products, new markets, or better processes. You’re treading water, and in a fast-paced world, that means you’re drowning slowly. Businesses that don’t grow die, plain and simple.

  2. You’ll Lose Your Best People: Good employees don’t stick around in a business that’s just trying to survive. They want to be part of something dynamic and forward-thinking. If your message is all about just getting by, expect your top talent to jump ship. And once they’re gone, don’t expect to replace them with anyone better—they’ll have moved on to companies that have a future.

  3. Your Competitors Will Eat Your Lunch: While you’re stuck in neutral, your competitors are gearing up to take over your market share. They’re innovating, improving, and positioning themselves for the future. By the time you realize it, they’ve already taken your customers, and there’s no catching up.

Why You Must Act Now

Surviving isn’t enough. If you want your business to come out of this recession stronger, you need to be proactive. Here’s why:

  1. Opportunities Don’t Wait: Even in a downturn, opportunities exist. But they won’t wait around for you to get your act together. If you’re not actively looking for ways to grow, someone else will snap them up. By the time you’re ready, the opportunity is gone, and you’re left behind.

  2. Build Resilience or Crumble: The businesses that make it through tough times are the ones that build resilience now. This means improving your operations, strengthening your finances, and making sure your team is motivated and capable. If you’re not doing this, you’re setting yourself up to crumble at the first sign of a real challenge.

  3. Get Ready for the Bounce-Back: Recessions don’t last forever. When the economy picks up, the businesses that have invested in growth will be the ones leading the charge. If you’re still in survival mode, you’ll be too far behind to catch up. The world will move on without you, and you’ll be left wondering where it all went wrong.

The Bottom Line

The “survive till '25” mindset is a trap. It’s a comfortable excuse to do nothing, but in reality, it’s setting your business up for failure.

What You Need to Do Now

If you don’t want to get left behind, you need to start taking action today:

  1. Revamp Your Business Plan: Stop coasting. Take a hard look at your business plan and make sure it’s geared toward growth. If it’s not, change it. Waiting until things get better isn’t a plan—it’s an excuse.

  2. Invest in Your People: If you want your business to thrive, you need a team that’s ready to drive that growth. Invest in their development, keep them engaged, and make sure they know that your business isn’t just surviving—it’s pushing forward.

  3. Double Down on Customer Relationships: Now’s not the time to coast with your customers. Strengthen those relationships, listen to their needs, and be proactive in offering solutions. If you don’t, someone else will.

If you want to be around in 2025 and beyond, you need to be moving forward now.

The consequences of standing still are too great.

Get your business in gear, or get left behind. The choice is yours.

She Meanz Business

Igniting success, Inspiring change, Transforming business.

With more than 30 years of real-life, on-the-ground business experience across various industries, Leah has a wealth of business knowledge and know-how ready to support you to build the business and life you’ve always wanted.

Raised by entrepreneurial parents who operated several rural businesses in Taranaki, Leah’s passion in business was forged whilst working alongside her parents from a very early age. Her first business principles were learned at the kitchen table as her family discussed their business plans.

With a Diploma in Food Science and Microbiology, Leah spent 10 years in the Food Industry. Quickly working through the ranks from Lab Tech to Operational Laboratory Manager for both Tegel Poultry and Watties Prepared Foods.

It was during this time she developed a love for both people development and financial management. Laboratories operate on systems and very tight processes and are all about testing and measuring. Leah developed an analytical mind and took the foundations she’d learned into her future business ventures. She then spent over 20 years in Sales Management and Business Development in conjunction with owning multiple businesses before she partnered with ActionCOACH in 2019. ActionCOACH is the Worlds #1 business coaching organisation.

Having survived the high inflation and crazy interest rates of the 1980s, the Global Financial Crisis of 2008, and the impact of Covid-19, Leah knows just how much grit and resilience are needed to grow a resilient, profitable business.

Through personalized coaching and guidance, Leah helps women overcome life's challenges, find their voice and achieve financial success while maintaining a healthy work-life balance.

https://Www.shemeanzbusiness.com
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